Axon Perform

Branding / Axon

Based in Ōtepoti Dunedin, Axon equips high-performance teams with the tools to stay ahead, helping them think faster, adapt smarter, and act with precision across rugby, football and basketball. Their intelligence platform turns data into insight and insight into on-field advantage.

We built a brand to match. The icon is a stylised 'A' rising in motion, evoking performance, growth and intelligent decision-making. The wordmark is custom crafted for speed and clarity, with sharp angles and connected forms that mirror the power of Axon’s data-driven platform.