East Taieri Preschool

Branding / East Taieri Preschool

This rebrand was shaped around what matters most to the preschool, community, care, and a strong connection to the natural environment. The logomark brings together simple, hand-drawn elements, each tied to their values, with the environment sitting at the heart of the identity.

Grounded in Whanaungatanga, Manaakitanga, and Kaitiakitanga, the new brand reflects the way tamariki learn through connection, care, and respect for the world around them. From the fern and leaf, representing the Bush Curriculum and outdoor learning, to symbols of nourishment, creativity, and new growth, every element plays a role in telling their story.