Ellison’s Aluminium

Rebrand for Ellison's Aluminium.

Founded in the 1980s, Ellison's Aluminium, now under the leadership of owner Sam Ellison, is an established business known for its genuine passion for craftsmanship. With branches in Dunedin and Cromwell, the company remains committed to delivering innovative solutions, further enriching its legacy of excellence across the South Island.

This rebrand emphasizes simplicity with a distinctive edge, allowing Ellison's Aluminium to effortlessly make a bold statement. The new san-serif wordmark, more than a logo, becomes a signature with custom letterforms for an exclusive touch. Retaining Ellison's familiar hues ensures continuity and recognition, underscoring the brand's personality and commitment to excellence. In this strategic shift, Ellison's takes dominance, and the Fairview brand gracefully steps back, creating a clear and impactful representation.

www.ellisonsalum.co.nz